Turn your expertise into enquiries
I help knowledge-based businesses and organisations get strategic about their content, so their ideas are clearer, visible and more likely to generate the right enquiries.Read the blog and FREE resources!
Turn your expertise into content that drives trust, visibility and leads
I’ll help you see what is working, what is missing and where your website, blog, book, podcast and other expert content could work harder to attract the right people.
That might mean reviewing underperforming pages, identifying stronger search-led topics, turning client results into more persuasive social proof, clarifying your positioning or finding where your expertise is not coming across clearly enough.
The goal is simple: make it easier for the right people to find you, understand the value you offer and feel ready to get in touch.
I can help you...
Audit your digital visibility
Get a clear picture of your visibility in Google and AI search, what people find and say about you online, and the opportunities you are missing.
Get found by your ideal clients
Create a content strategy that gives your ideal clients useful answers to their urgent problems, priorities and to-do list.
Drive leads with social proof
Turn testimonials, case studies and client results into social proof that shows the commercial impact you deliver, helps prospects choose you and gives Google and AI search clear evidence of your credibility.
Steve's blog - Turn your expertise into enquiries
Why this blog about Steve Jobs is a waste of everyone’s time
Sep / 2026Quick answer: Why is blogging about Steve Jobs a waste of time Writing about Steve Jobs may attract attention, but it is unlikely to attract many of your ideal clients. The subject is broad, the reader’s intent is unclear, and it usually demonstrates Steve Jobs’ expertise rather than your own.…
How to gather client testimonials that prove ROI and commercial value
Aug / 2026“Great to work with” is a nice thing to hear. So is “highly recommended”, “brilliant session” or “fantastic”. There is nothing wrong with any of that. It tells a potential client that you are probably decent people and that the experience of working with you was pleasant. But it does…
Are meet the team pages pointless? I’d rather meet their expertise
Jul / 2026Why names, job titles and headshots aren’t enough in the age of AI. You know the page. A neat grid of professionally taken headshots. Everyone photographed against the same background, smiling in roughly the same direction. Under each photograph, there’s a name and an impressive-sounding job title. But what does…
Why doesn’t my consultancy website generate business leads? 10 common mistakes
Jul / 2026Your consultancy website can look perfectly respectable and still do very little. Nice logo. Smart colours. Professional photographs. A sentence somewhere about transformation, performance or unlocking potential. All fine. But does it help a potential client find you, understand what you do, trust your expertise and take a sensible next…
How to grow your podcast audience with SEO and expert content so people find you on Google and AI
Jul / 2026Are you having trouble getting people to listen to your podcast? Maybe you have published a few episodes, shared them on social media, told your friends, added the show to the main podcast apps and still feel as though you are shouting into a very well-upholstered void. If that sounds…
How do I stop guessing what to blog about and choose topics based on customer intent?
May / 2026How do I stop guessing what to blog about and choose topics based on customer intent? Why we had to get more deliberate about blog topics. At Bit Famous, we create a lot of content. As a training, coaching, and speaking business, we have no shortage of topics to write…
Why do potential customers read my blog but not contact me?
May / 2026Why do potential customers read my blog but not contact me? Potential clients can read your blog, find it useful and still do absolutely nothing. It’s frustrating, but it’s true. Readers might agree with every word, recognise the problem, and even think, “Yes, this is exactly what’s happening in our…
Should I use Substack for my business blog? Why it might not be the right solution if you are seeking higher value leads and conversations
May / 2026Should I use Substack for my business blog? Why it could be a terrible idea for consultants, executive coaches, speakers and business authors. Substack has become one of those platforms that seems to be everywhere. Journalists use it. Creators use it. Founders use it. People casually drop phrases like “I…
Why will social proof like testimonials, case studies and awards help drive more leads and enquiries to my business?
May / 2026Why will proof like testimonials, case studies and awards help drive more leads and enquiries to my business? Because people don’t just buy what you do. They buy the confidence that you can do it well. That’s the part many business websites miss. They explain their service, list their offer,…
What are long-tail SEO keywords and how can a knowledge-based business use them to attract better leads?
May / 2026What are long-tail SEO keywords, and why are they crucial for knowledge-led businesses? Mastering long-tail SEO is one of the most powerful skills you can develop as an expert service provider. Whether you’re a solopreneur, consultant, professional services specialist, L&D professional, executive coach, speaker or author, understanding how to capture…
How do I work out what my ideal clients are searching for online?
May / 2026How do I work out what my ideal clients are searching for online? Start by putting yourself in the client’s chair. Not the polished, strategic, boardroom version of the client. The real one. The one sitting at a laptop between meetings, slightly irritated, slightly under pressure, trying to find an…
Why does my website feel like a brochure instead of a lead generator?
May / 2026Why does my website feel like a brochure instead of a lead generator? A brochure website tells people what you do. A lead-generating website helps people understand why they might need you. That sounds like a small difference, but it changes everything. Many professional websites are well-presented. They have a…
Why doesn’t my website generate business leads?
May / 2026This is one of those questions that sounds technical. Is it the SEO? Is it the design? Is it the contact form? Is it the page speed? Is it because the button should be red, blue or “tasteful corporate teal”? Sometimes, yes, those things matter. But often the real problem…